ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Review

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ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands ReviewNick Wreden offers an exhaustively researched but very engaging book on branding that goes a step beyond the traditional books of this kind. Rather than just rehashing what most business professionals already know about the importance of building a strong brand, Wreden explores how businesses can place more measurement and accountability to their branding efforts. He brings in groups you may not have thought about before, such as supply chain and manufacturing organizations, and how they also play a key role in strengthening a brand...with an excellent example of how K-Mart failed to leverage its supply chain capabilities. This is a must-read for not only marketing, PR, sales and financial managers, but also others in the organization who have a stake in the brand. Wreden shows just how many stakeholders can help build the brand.ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Overview

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