Inspired: Take Your Product Dream from Concept to Shelf Review

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Inspired: Take Your Product Dream from Concept to Shelf ReviewYes, Vic's book is the BIBLE for those seeking to turn an idea-to-reality. Reduce mistakes by learning vicariously through his own experiences. He (a former Red Bull brand manager)modestly explains, in detail, his thought processes and the mistakes he made in starting his starfruit juice company; he's certainly a doer.
For most starting out, the first step is finding key info---finding the right idea,the right questions to ask, the right supplier, the right distributor--which entails searching on the web to fill in those blanks. Well say goodbye to fruitless searches on google or some hack American bus. advice website, as you'll read lots of misinformation and spam and, most importantly, waste a ton of TIME.
Also most 'turn-idea-to-money' books follow the standard sequence of defining vague steps with cut and paste job of defining those steps, ie, what is a supplier, etc...
On the other shoe, Vic describes how the game is really played: buying in the US or overseas, how suppliers try to squeeze you and how to negotiate(asking for order minimums, price breaks, lead times and idea generation,etc), packaging and design(glass or plastic, where?), and selling to retailers(how to pitch the product, setting up a meeting), and selecting distributors using his culling method.
In essence his book removes the fog of confusion and lays out what worked and what didn't for him. INSPIRED merits a full read.
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