The Evolving Sales Engineer Review

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The Evolving Sales Engineer ReviewThis book contains very practical and well presented ideas that anyone involved in the technical sales process would benefit from knowing. Many sales-related books are available but this is the most on target for Sales Engineers and their managers that I have seen.
The range of topics covered is impressive as well. SE managers are given their own section on how to choose and develop SE teams. SEs are taught everything from how to deal with office politics to properly design presentation slides. The stories that are included help reinforce the points in ways that show that the author really understands the SE world.
I would advise SEs to buy this book and SE managers to consider this as recommended reading for their teams.

The Evolving Sales Engineer Overview

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