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The Venture Imperative ReviewI really enjoyed The Venture Imperative. The authors provide a good framework for corporate venturing right down to a "how to" roadmap for applying their concepts. Additionally, they've developed a useful vocabulary for in house venturing. There are plenty of real world case studies that really add to the material. I've known Heidi Mason and have found her work on venturing to be very relevant to major corporations. This books brings corporate venturing into the mainstream.The Venture Imperative OverviewWant to learn more information about The Venture Imperative?
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