Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development) Review

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Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development) ReviewWinning Gifts is a great book on major gifts fundraising. Wilson incorporates humor and his personal experience to create an excellent guide to successful fundraising. Winning Gifts covers all stages of securing a donation from finding potential qualified donors to keeping up with the donor after receiving the gift. He explains text-book basics of fundraising, of gracefully approaching a donor for a major gift and making an appealing, memorable case. But Wilson goes beyond this institutional approach to a customer focused approach and nails it. Wilson has obviously perfected the art of building a relationship with donors, and his emphasis on "people centered fundraising" shows that he really cares about making people happy. He writes of satisfying the donor first, straying away from institutional fundraising to really care and understand the donor. He hammers in the concept of listening to donors with a comprehensive lesson in becoming a better listener with helpful tips and exercises. I especially enjoyed this section and my listening ability has dramatically improved from this book. It is rare to see fundraising professionals focusing so much on what the donor wants, without the underlying financial incentive. This book offers a unique perspective on the subject, focusing on the donor first, everything else is secondary. Winning Gifts is informative and enjoyable, a must have for any fundraising professional.Winning Gifts: Make Your Donors Feel Like Winners (AFP Fund Development) Overview

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