Pricing and Profitability Management: A Practical Guide for Business Leaders Review

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Pricing and Profitability Management: A Practical Guide for Business Leaders ReviewI chatted to Michael Simonetto a few months back while doing pricing strategy research. He sent along this recent Deloitte's publication and I am very glad he did. My research was already indicating the multilayered needs in a company when looking at strategic pricing . This book carries that thought through into a very comprehensive analysis and several work plans. The case studies are very appropriate and reflect what happens in the marketplace. Among several great quotes;
" Pricing strategies simply cannot, and should not, be developed without obtaining direct and meaningful input from customers."
"Fix the process first, than add technology,"
The authors have a good emphasis on sales execution and how that one needs to very competent in this area well before making any changes to pricing.
This is not a book for the trivial reader,yet it should be read by every CEO and the leaders of Sales, Marketing, Finance and Customer Service.Pricing and Profitability Management: A Practical Guide for Business Leaders Overview

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