Get There Early: Sensing the Future to Compete in the Present Review

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Get There Early: Sensing the Future to Compete in the Present ReviewWhether you work at a corporation, non-for-profit or government agency, one of the biggest challenges facing any organization is planning for the future. At the heart of the planning process is educational guessing, which is most commonly known as forecasting. In his book Get There Early, Bob Johansen, former president and CEO of the Institute for the Future (IFTF), - (yes, such an organization does exist) - shares tactics developed at the IFTF to help organizations plot a future-road map. To that end, the book outlines five key drivers that establish the foundational context for what Johansen calls the "10-Year Forecast" that he believes will ultimately impact all of us. Additionally, the author uses examples from Apple, Wal-Mart, IBM and Disney to showcase how these organizations continue to stake claims far ahead of their competitors - recognizing future challenges and opportunities before others. Soundview recommends this book because of the compelling value it places on the process of forecasting itself, not necessarily the outcomes. Basically, a forecast doesn't have to be spot on to add value to an organization. The mere exercise of organizational hypothesizing can generate new strategies, approaches to problems and powerful insights. We predict you will like this book!Get There Early: Sensing the Future to Compete in the Present Overview

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