ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Review

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ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands ReviewNick Wreden offers an exhaustively researched but very engaging book on branding that goes a step beyond the traditional books of this kind. Rather than just rehashing what most business professionals already know about the importance of building a strong brand, Wreden explores how businesses can place more measurement and accountability to their branding efforts. He brings in groups you may not have thought about before, such as supply chain and manufacturing organizations, and how they also play a key role in strengthening a brand...with an excellent example of how K-Mart failed to leverage its supply chain capabilities. This is a must-read for not only marketing, PR, sales and financial managers, but also others in the organization who have a stake in the brand. Wreden shows just how many stakeholders can help build the brand.ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands Overview

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How to Shovel Manure and Other Life Lessons for the Country Woman Review

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How to Shovel Manure and Other Life Lessons for the Country Woman ReviewMartha Stewart, Dr. Phil, and Oral Roberts have been telling us for years how to live. Somehow this author, living in big sky country addresses the real lessons in this book in a way that many of us want at this time. Even if there seems to be no need for the calf pulling skills or ability to raise and store enough vegetables to feed our families through a long Montana winter, her poems and recipes reveal a way to live every day. This gifted author inspires us with her humerous tales coping with nature and nurture. Maybe women want to be from the country and men are searching for a woman who knows how to shovel manure.How to Shovel Manure and Other Life Lessons for the Country Woman Overview

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Poisoned: The True Story of the Deadly E. Coli Outbreak That Changed the Way Americans Eat Review

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Poisoned: The True Story of the Deadly E. Coli Outbreak That Changed the Way Americans Eat ReviewI was really taken by this book. I finished it in one day because it's such a quick read and so hard to put down. This story takes you behind an outbreak and sees it through the eyes of the doctors, lawyers, parents, and even the company executives. I don't like fast food and don't eat much of it. But it seems to me after reading this book that any kind of food could be tainted, even what you buy at the grocery store.
My heart goes out to the victims of the poisoning outbreak. Hopefully, we'll learn the food safety lessons from books like Poisoned so that others won't suffer this type of tragedy. This is an important book.Poisoned: The True Story of the Deadly E. Coli Outbreak That Changed the Way Americans Eat Overview

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Built on Values: Creating an Enviable Culture that Outperforms the Competition Review

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Built on Values: Creating an Enviable Culture that Outperforms the Competition ReviewThis book is a gem. Really. So many books about organizational culture come across as stuffy and self important. Not this one. Ann Rhoades, who has the "street cred" to be believable, provides an easy-to-follow model for creating a culture founded on values. Not the superficial rah rah "values" that are confined to wall posters and coffee mugs, but the real values that are explicitly observable in people's actual behavior. When I examine an organization's culture, I use a museum mural as my metaphor. You can step back and admire a panoramic view of the artist's work. But if you really want to understand how the artist put it all together, step in close and examine the individual brush strokes. In an organization's culture, people's behaviors are the individual brush strokes. When you come to understand how those brush strokes are being applied, you better understand the culture. If you're not satisfied with what the culture is producing, change the brush strokes and maybe even adjust the hues and textures. Ann Rhoades shows how to do it.Built on Values: Creating an Enviable Culture that Outperforms the Competition Overview

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