If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity Review

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If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity ReviewMy colleague and friend Rob Adams has written this great book about how to evaluate opportunities. All the books about the philosophy of entrepreneurship are great, but we need more hands-on advice. I see folks who want to be entrepreneurs every day, and often they don't know where to start. I urge them to become as much an expert on the industry as possible, above all else "find a need and fill it." Then talk to potential customers, get inside their heads and inside their lives, listen to them! So Rob was preaching to the choir when I got into his book. Virtually any entrepreneur -- including and perhaps especially non-profit and social entrepreneurs -- will advance their chance of success by studying Rob's patterns of thoughts and actions as described in this book. The table of contents tells you what you need to know to understand how this book can help you.If You Build It Will They Come: Three Steps to Test and Validate Any Market Opportunity Overview

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