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Scenarios: The Art of Strategic Conversation ReviewAimed at business strategists or consultants, this book provides many deep, usable tools, and approaches assisting the development of more robust projects and organizations across a range of futures.The well referenced attractive chapters span:
++ The context- history in Shell, and three paradigms (rationalist/ evolutionist, and processualist).
++ The principles of scenario planning- the business idea, uncertainty, scenarios, and scenarios planning in organizations.
++ The practice of scenario planning- practitioner's art, articulating the business idea, competitive positioning, scenario development, and option planning.
++ Institutionalizing scenario planning- the management of change, planning processes, and guiding the strategic conversation.
Strengths include: the credibility and rigor of content (the author has 35 years experience in this field!); the attractive style and presentation; the sets of checklist & guidance for those embarking on scenario planning exercises; and extremely relevant tools for senior managers (and whole organizations) to avoid "analysis-paralysis" number-crunching or Las Vegas gambling on guesswork and charisma. The main weakness (to this reviewer) was a need for more case studies, and perhaps more occasional humor/lightheartedness.
Overall, a great text which goes very well with the high quality Gill Ringland's "Scenario Planning- Managing for the Future" (Wiley, 1998, ISBN 047197790X).Scenarios: The Art of Strategic Conversation Overview
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