Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) Review

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Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) ReviewI had the pleasure of picking up my copy of KEEP YOUR DONORS at Simone and Tom's workshop in Smithfield, RI just yesterday. It's a fantastic reference guide, especially helpful when presenting fundraising principles to my CEO. This volume is especially perfect for me, since my duties include both fundraising and marketing. A day after receiving it, I've used the book twice at work. First, drafting our organizational communication plan, I used the sample from Planned Parenthood Maryland along with Tom's tips. Then, I needed to call to thank a donor for their gift, and I thought, "What do I say after I say thank-you? How could I get a conversation going?" To my delight, the book had the answers. Most highly recommended!Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series) Overview

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