Making Your Point: Communicating Effectively with Audiences of One to One Million Review

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Making Your Point: Communicating Effectively with Audiences of One to One Million ReviewAs a student majoring in public relations in Washington, I have read an extensive amount of books relating to topics in the field. Making Your Point is by far the best book I have had to read in my classes! The case studies are extremely effective and allowed me to identify how best to reach an audience. If you're looking for great communication advice, this is a must read!Making Your Point: Communicating Effectively with Audiences of One to One Million Overview

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Spinning the Law: Trying Cases in the Court of Public Opinion Review

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Spinning the Law: Trying Cases in the Court of Public Opinion ReviewThis is a fascinating book. Dealing with an emotional and contentious subject in a strident age--winning legal battles by managing the media to influence the court of public opinion--Kendall Coffey writes with lucidity, knowledge and insight. As he says in the Afterword, "Like most lawyers, I have taken the world as I find it and have tried to practice my profession within the limits of its rules and realities, both written and unwritten."
The premise is straightforward: historically, public opinion has always influenced the legal process, whether we're comfortable with that concept or not. Public opinion is shaped by the media, which has evolved from stone tablets and broadsheets to a 24/7 cycle of television and the internet. Lawyers need to be aware of how to create media strategies to achieve the best outcome for their clients, and the public needs to be aware of how manipulative and political those processes are. To a political and legal junkie like me, this is catnip. It is also extremely entertaining.
Equably examining famous historical and contemporary cases, from the trial of Socrates to the recent scandal of Scott Rothstein, Mr. Coffey breaks each into its most important historical and political elements--analyzing the strategic reason for each prosecutorial and defense move like the giant chess game it is. The encapsulated summaries are a lagniappe.
The cases with which he was personally involved are among our most significant and mesmerizing. Who can forget the televised sight of federal agents kicking in the doors of the Gonzalez house in Miami at 5:00 a.m. to seize Elian--while Coffey was in a back room hammering out a putative deal with Janet Reno--and ultimately fleeing from the tear gas along with everyone else? And how this indirectly led to the constitutional crisis of the 2000 presidential election, the "Brooks Brothers revolution", one of those moments in which the beating heart of our democracy stopped.
At some point this book will probably be required reading for law students, but it should be even more so for the rest of us, seeking to understand how in this fractured and tumultuous era, in one of the most important spheres of our still extant democracy, things really work.
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Feet to the Fire: The Media After 9/11: Top Journalists Speak Out Review

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Feet to the Fire: The Media After 9/11: Top Journalists Speak Out ReviewWhatever your political views, if you ever wonder why what is reported in the news media doesn't seem to track with reality, this is an interesting book on the subject. As one reviewer noted, the questions are pretty leading (even obnoxious) at times, and the editor's biases are unquestionable. However, in fairness some of the "answers" dodge fairly straightforward and important questions. The insights as to how journalists cover major events are worth these minor complaints. How information is gathered and presented is a vital element of our society, and this book is an important contribution to understanding what is flawed in that process.Feet to the Fire: The Media After 9/11: Top Journalists Speak Out Overview

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Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World Review

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Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World ReviewI admit that I admire Rushing. From his first appearance in the movie Control Room through the last page of this book he is unfailingly calm, reasonable and even handed; not something we have a surplus of these days. His personal journey is compelling, but his mission: to break down barriers of misunderstanding between Americans and the world confident that most people everywhere want to live in peace is one I strongly believe in.
The book mirrors this. He recounts his personal story, his upbringing, his career in the Marines, his frustration with the political appointees who shaped relations with the media during the early days of the Iraq war and his transition out of the Marines due to their distaste with his appearance in Control Room. By the way, he explains that almost all of the film of him in that movie comes from one interview, and doesn't really reflect an arc of growth over a period of time.
My only frustration with the book is that because he so calm, that he doesn't provide many of the juicy details I was hoping for. Some are there, and my favorites are the stories of the arch-conservative spokespeople who orate against the evil of Al Jazera and then accept money from it for interviews. But even then he can't bring himself to indulge in inflated rhetoric and violent denunciations. Probably a good thing.
Most of the book is given to him arguing his case for increased and open interaction with the Arab world and the key role that interacting with Al Jazera could play in that. He points out that, by one survey, Al Jazera is the number one media brand in the world. He defends the network against some common distortions (it has never, not once, shown a beheading, for example) and reminds readers that Al Jazera has been thrown out of most of the Arab world for its honest reporting.
One of the interesting ironies is that Israel is more open about interacting with Al Jazera than is American media. Israeli government spokespeople appear on the network regularly; American's refuse.
Rushing's vision of the world is hopeful and compelling. His tag line on the book is reflected on every page: "Build a bridge, seek the truth, change the world."Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World Overview

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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) Review

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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) ReviewIf you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between "on the record," "off the record," and "background"? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need.Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) Overview

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