The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide Review

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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide ReviewFinding a cause to get excited about is easy, but raising money to fight the good fight-and keep your office open is a much harder task. This requires community non-profits to make themselves, their objectives, and accomplishments (including closely-related prior paid and volunteer experience) known to the public.
Art Feinglass is the founder and president of Access Corporation. He has over 20 years of non-profit field experience, including with public relations. Feinglass made sure that his book was transferable to real world non-profit situations and it wasn't indulgence in abstract ideas.
First, an objectives list needs to be produced: Who do we want to reach, and what message are we trying to communicate with them? Even though non-profits do have limited resources, the one-size-fits all advertising approach is going to be dangerously ineffective, wasting much more money in the process.
Then you have to decide who in the organization will deliver the message and what media in the community will deliver the message too. If I am planning a left-wing event, it's probably not wise to deliver announcements to socially conservative media---unless I want to face pickets.
Effective activists will also have to spend time on these materials. Whether planning an event or pr materials, nothing should be left to chance. This influences how people think of the organization. How the organization is thought of by the community in turn affects its ultimate ability to create change.
Finally, evaluating the success of your current PR plan is essential. Don't assume that responsibilities end when the materials go out. Constantly keeping people informed and aware of what your organization is doing in the community translates into them continuing to regard it as a worthy cause. Larger organizations may also require formalized reports to be delivered to their board of directors for further analysis and approval during this time.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide Overview

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Media Training 101: A Guide to Meeting the Press Review

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Media Training 101: A Guide to Meeting the Press ReviewThis book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.Media Training 101: A Guide to Meeting the Press Overview

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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) Review

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Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) ReviewIf you are a media relations professional--either beginner or seasoned veteran--this is the book for you. Brad Fitch, who spent many years fielding reporters' tough questions on Capitol Hill, has written a timely, practical guide to handling media relations that is filled with solid professional advice. What goes into a press release? How do you develop a strategic message? You've got a digital camera and a fax machine, but what else does your office need to effectively handle the media? Before you start talking to a reporter, do you know the difference between "on the record," "off the record," and "background"? When there's an immediate crisis in your organization, what are the eight mistakes that you absolutely must avoid? How do you handle your paranoid boss when he or she has to confront the press? You'll find the answers to these and many other everyday problems in this book. Fitch also gives valuable advice on how to set up an effective website and how to use e-mail for optimum communications. Excellent book for professionals who work in federal or state agencies, trade associations, non-profits, state legislatures or Congress. It's the only handbook you'll ever need.Media Relations Handbook: For Agencies, Associations, Nonprofits and Congress - The Big Blue Book (Communication Series) Overview

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Tough Questions -- Good Answers: Taking Control of Any Interview (Capital Ideas for Business & Personal Development) Review

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Tough Questions -- Good Answers: Taking Control of Any Interview (Capital Ideas for Business & Personal Development) ReviewThis book is very entertaining, not another self-help book. Learning about the tricky questions reporters use has made listening to questions and how they ask them more fun than people watching. I don't do news media interviews but I find now, whether I am writing a report for my boss or doing a presentation for a group of employees, I use the techniques in this book. And, when the questions start I answer them and then bring back to the subject and points I want to make. On a more entertaining note, my roommate read it and now during the presidential debates we discuss how well each candidate answers a question and what their message is.Tough Questions -- Good Answers: Taking Control of Any Interview (Capital Ideas for Business & Personal Development) Overview

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