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America's Service Meltdown: Restoring Service Excellence in the Age of the Customer ReviewWith the first decade of the XXI century behind us, it was to be expected for organizations to have already achieved excellence in regards to customer service, since it seemed to be a must toward the end of the last century.Mr. Pupo's book shows with amazing clarity how far a lot of organizations still are from offering an excellent customer service (the reader will no doubt feel identified with some of the situations presented), highlighting the fact that in order to achieve excellence in this subject, a strong resolve to want to make it happen must be present in the highest levels of an organization. Additionally, this conviction to customer service must be present in the organization's mission statement, objectives and strategies, as well as its policies and operational and management processes, particularly in its human resources, with special emphasis on its frontline workers. NEVERTHELESS, what is most important is for high-level executives and managers to be genuinely convinced about the need to perfect customer orientation and to show it in their day-to-day activities and decision-making.
Mr. Pupo's book analyzes the behavior of organizations in terms of being or not customer centered. At the same time, it is warning for the future, in terms of Mr. Pupo, because in this age of the Internet and digital communication, each day that goes by the costumer role changes from being someone subdued to becoming a demanding client with higher power.
Organizations planning to remain in this global market will have to reconsider their real interest on zeroing in their focus on the customer and, for those organizations, Mr. Pupo's book will no doubt be an excellent starting point.
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