Showing posts with label sales strategy. Show all posts
Showing posts with label sales strategy. Show all posts

Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers Review

Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers
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Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers ReviewThis book has inspired and empowered me to radically change my attitude toward my business. Ron Karr has lit, not a fire, but a jet engine under me.
In hindsight, I have been operating the business on a "field of dreams" premise. "If I build it, they will come." And it is true that I have attracted some business and had some success that way.
But this book convinced me that if I want large scale success, I need to learn how to be a sales leader as he describes. I need to articulate my vision for clients, and personally connect it to my potential clients' real-world issues.
Though I am strong in many areas, Ron Karr's list of 7 traits of great sellers touches on every one of my weaknesses. If I want success, I see that has to change.
You might think that realizing I am weak many key skill areas would leave me depressed instead of inspired. No. Not at all--because this book doesn't just convince you that you need to change, it gives specific, practical advice for how to start that process. It gives not just advice, but hope.
At the end of the chapters are exercises and commitments. I did them all. I continue to work on them. I have added a task called "lead/sell" to my daily action plan, in which I work on various skills, sometimes referring back to the book. (BTW, this is following advice from the book! He covers all the bases.)
I read this book less than a month ago, I made the commitment to change about halfway through the book, and I can already see important progress. I have "magically" become more confident talking about my work with people. Of course, it's not magical. It's the result of doing all those exercises!
Truly an excellent book worth reading, re-reading, and referring back to.
Thank you, Ron Karr!
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers Overview

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Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Review

Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
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Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology ReviewI disagree with most of the other reviewers in that I didn't find this book very good at all.
I stared to read the book hoping to find practical tips or valuable concepts on sales applicable in this new electronic age. I got very little of value.
Firstly, the whole concept of 2.0 used in this book as nothing more than a synonym for new. They might as well have called it New Sales, but probably wanting to sound trendy opted for 2.0 instead. The term 2.0 is overused as it is. Also, I conceive of it as at least related to user generated content or user interaction, something not referred to in the book.
Secondly, the sales 1.0 as presented in the book is a straw man. If we are to believe the authors of this book, sales before they came along consisted of people dropping by random companies to talk to random people in an attempt to sell them something. By contrast, the authors explain sales 2.0 involves innovative practices such as actually figuring out who to talk to. And then monitoring what works and what doesn't. Novel concepts indeed! I don't have a lot of sales experience, but I'm sure sales wasn't as primitive as the authors suggest.
Thirdly, the book contains very little practical advice at all.
Fourthly, the entire book presents a view on sales derived from very few cases, mainly Oracle. They present the theory and then illustrate the theory with examples from the cases, the same cases, over and over. The book would have worked a lot better if they would have described the Oracle case in detail and deduced theory from that, instead of the other way around.
Overall, very disappointing.
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