Showing posts with label cold calling. Show all posts
Showing posts with label cold calling. Show all posts

7 Secrets to Successful Sales Management: The Sales Manager's Manual Review

7 Secrets to Successful Sales Management: The Sales Manager's Manual
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7 Secrets to Successful Sales Management: The Sales Manager's Manual ReviewThis is an outstanding book for everyone from the CEO of a company as well as everyone on his sales team. Notice that today it is not just a sales force or staff, it is the sales team working together to achieve those important goals of the company. Yes, goal setting is one of the secrets and many salespeople need to improve their skill of setting goals and objectives. This book not only sets out the 7 key secrets, but it also puts these principles into action in part 2.7 Secrets to Successful Sales Management: The Sales Manager's Manual Overview

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No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust Review

No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust
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No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust ReviewI ordered the book expecting the breakthrough system advertised on the cover. Instead, the book is about going to networking events to meet people to trade referrals with. I guess that's ok if that's your thing but it's not mine, it sure never got me anywhere, heck, the top sales guys I know won't even bother with those events. The first 100 pages are spent just trying to convince you that referral selling is the only way to sell. Ok so cold calling is out but I don't think referral selling is the only option.
I might have given the book a better rating if the cover told the truth and I knew I was buying a book about going out to networking mixers. Referral selling is old news and there are plenty of other books about it. I feel let down by what I got. And you know what? The book isn't half bad if going to networking events is your thing. That's why I gave it better than one star. But why not tell people what they're getting up front? The author needs to study up on relationship selling because you sure don't build good relationships by promising one thing and delivering another. And why are all the 5-star reviews from people in her area in CA?No More Cold Calling(TM): The Breakthrough System That Will Leave Your Competition in the Dust Overview

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Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Review

Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
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Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology ReviewI disagree with most of the other reviewers in that I didn't find this book very good at all.
I stared to read the book hoping to find practical tips or valuable concepts on sales applicable in this new electronic age. I got very little of value.
Firstly, the whole concept of 2.0 used in this book as nothing more than a synonym for new. They might as well have called it New Sales, but probably wanting to sound trendy opted for 2.0 instead. The term 2.0 is overused as it is. Also, I conceive of it as at least related to user generated content or user interaction, something not referred to in the book.
Secondly, the sales 1.0 as presented in the book is a straw man. If we are to believe the authors of this book, sales before they came along consisted of people dropping by random companies to talk to random people in an attempt to sell them something. By contrast, the authors explain sales 2.0 involves innovative practices such as actually figuring out who to talk to. And then monitoring what works and what doesn't. Novel concepts indeed! I don't have a lot of sales experience, but I'm sure sales wasn't as primitive as the authors suggest.
Thirdly, the book contains very little practical advice at all.
Fourthly, the entire book presents a view on sales derived from very few cases, mainly Oracle. They present the theory and then illustrate the theory with examples from the cases, the same cases, over and over. The book would have worked a lot better if they would have described the Oracle case in detail and deduced theory from that, instead of the other way around.
Overall, very disappointing.
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Overview

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People Buy You: The Real Secret to what Matters Most in Business Review

People Buy You: The Real Secret to what Matters Most in Business
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People Buy You: The Real Secret to what Matters Most in Business ReviewJeb Blount's podcasts (Sales Guy Podcast) and web community (SalesGravy) have created high anticipation for his new book, and Blount does not disappoint.
Blount begins by noting that competition, technology and a focus on sales processes have created a dilution of personal interactions. Blount insists it is the salesperson, not technology or process, who sells. To remedy this lack of personal interactions, Blount offers this simple formula:
Likeability leads to making authentic connections...
Authentic connections lead to customers sharing real problems...
Solving customer's problems builds trust and creates positive emotional experiences, and the cycle begins again.
Two months ago, the author proved for me that his formula works. After hearing one of his podcasts, I sent a brief email to Jeb's website and asked him a question. I had never met Blount, and did not really expect a response. Within the hour, Blount sent me a detailed answer.
Jeb's podcast made him seem likeable, and I felt connected enough to ask his opinion for my business problem. He immediately offered a solution, creating a positive experience from me. When his book came out, I promptly bought a copy. My experience with Jeb proves that his formula is absolutely correct. It also shows that Jeb practices what he preaches.People Buy You: The Real Secret to what Matters Most in Business Overview

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