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The Real Value of Training: Measuring and Analyzing Business Outcomes and the Quality of ROI ReviewIn today's competitive global economy, internal and client-based training takes on an even greater emphasis. Most companies advertise the desire to find employees who hit the ground running; however, perpetual training has become a new business reality. But how do you measure its efficacy? In his latest book, Ron Drew Stone will teach you how to implement, measure and analyze your training strategy."The real truth about the performance results is often concealed and even inflated by ROI (return on investment) calculations. This is strikingly similar to the Titanic hitting the iceberg and continuing on its course as though things were okay." Ron Drew Stone, President of the Center for Performance and ROI, Inc.
Crisp Format and Enhanced Typography
There are 12 comprehensive chapters, a detailed table of contents and index, along with a very brief references section. I liked that the author and publisher decided to use a slightly larger typeface for the text and bold subheadings. The typographic format, along with the book's width, allows for fewer paragraphs per page for enhanced readability. The author's writing style is conversational and informative. He avoids the use of frequent acronyms and explains difficult concepts in clear language.
Charts, Tables and Graphs
The author makes liberal use of well-designed charts and graphics to reinforce his teachings. These items are spread throughout the book and are detailed without being confusing. The inside of the back cover advertises another valuable feature: Tools and templates discussed in the book will be freely available at the author's website: [...]
Valuable Case Studies
With the exception of the first two sections, each subsequent chapter has a detailed impact case study at the end. These analyses are actual company studies, with proprietary information changed, that provide a significant perspective. They also serve as a useful review to reinforce key points from each chapter. Most chapters also contain "Guiding Principles" of concise advice.
Notable Quotes
"Training professionals have two unique challenges. One challenge exists on the front side of training solutions, and the other resides on the back side."
"Learning is an important measure in establishing the chain of evidence for a follow-up performance evaluation."
"Questionnaires are generally the most efficient method of collecting data."
"Research has demonstrated that as much as 90 percent of what is learned is not applied to the job... If there is no transfer to the work setting, there is no learning."
"The current average (employee benefits) in the United States is 38 percent of salaries."
"Every audience has a bias, so be prepared for it."
After reading this comprehensive book, you will learn how to avoid corporate icebergs in the training analysis and measurement processes.
Please Note
I was contacted by a McGraw-Hill representative and requested to provide a review. This is an objective review and I am not obliged to provide a positive one.The Real Value of Training: Measuring and Analyzing Business Outcomes and the Quality of ROI Overview
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