Instant Income: Strategies That Bring in the Cash Review

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Instant Income: Strategies That Bring in the Cash ReviewIf you buy this book looking for ways to generate "instant" income, you will be disappointed. While there are some good ideas in the book, it is not a how to manual. Most of the ideas presented take both time and money to implement.
Having worked with hundreds of small business owners over a number of years, I found the section on intrapreneurship (an employee going into business with the owner)to be a little naive. My estimate would be well over 90% of owners of small businesses would be rather closed minded about the concept.
I found the book to be a good reminder of lots of things any business owner should at least think about. However the information was extremely general in nature. While there were some good points on most of the subjects covered, if you don't have the know how to implement them, you will either need to buy into Janet's coaching program or seek other expert advice.
Again it serves as a better reminder and check list than as a how to manual.
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It's Your Biz: The Complete Guide to Becoming Your Own Boss Review

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It's Your Biz: The Complete Guide to Becoming Your Own Boss ReviewMore and more people, either by choice or circumstances, are starting their own businesses. Unfortunately far too many will fail. I believe that their failure will not be due to shortage of capital as is so often cited as the major reason but lack of specific knowledge about what it takes to start and successfully run a small business. Many of the failures which occur could be prevented by simply reading and following the sage advice provided in It's Your Biz.
Susan Wilson Solovic and Ellen Kadin have written an easy to read complete guide to starting and running your own business. The book covers everything from writing a business plan to sources of funding for your business. There is no MBA talk in the book. It is written in simple language which anyone can understand. There are plenty of real world examples to further illustrate many of the concepts presented in the book.
The book is divided into two parts. Part one covers "The real truth behind what it takes to succeed". If you start down the wrong path, it will be very difficult to recover. It is so important to have the proper mindset and pick a business which is right for you. This section gives you plenty of tips on how to make sure you are getting into the right business.
Part two covers "The strategic and tactical keys to business success". According to Ms. Solovic, the three cornerstones of your business are the 3 Ps - Purpose, Promise and Principles. You must get clear about your purpose - why you are in business, what's the Promise of the business and what Principles will you use to run the business.
Next come two very important parts which most people get wrong - marketing and people. There are some very excellent points about marketing your business. Unfortunately too many people start out focusing on the product/service and fail to realize the importance of marketing. They never learn to separate the business from the deliverables. The chapter on people is also excellent. Again, this is a problem for most new business owners. They mess this up and it becomes extremely expensive.
There is also so good information on the legal and accounting issues which all new businesses must address. The authors also give some good advice on location, pricing models - do not under any circumstances base your business model on being the lowest price in your field.
There is a wealth of good solid information in this book. If you are in the process of starting your own business, this book will save you lots of time and money by pointing out the most common mistakes most new business owners make.
Starting a business is a real challenge. There is so much more to starting a business than simply delivering on your product/service. Learn from someone who has been down the road before you. You will get some excellent advice based on real world experience.
A great resource for those in the early stages of their journey to a owning and running a successful small business.
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The Product Manager's Desk Reference Review

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The Product Manager's Desk Reference ReviewThe Product Manager's Desk Reference is a comprehensive reference for the product management process, useful for anyone who works in product management and product marketing.

The PMDR's The Product Master Plan is the 'plan of record', considered an anchor, an archive, and a point of reference for people who may come and go. The chapters on Leadership, Cross-Functional Teams, and Decision-Making are well-presented. Haines offers valuable guidance about finance for product managers who have no formal training in this discipline.

The second module, Making the Market Your Primary Focus, includes discussion of Industry & Competitive Analysis, Segmentation, Forecasting, and Strategic Planning, with clear explanation and practical tools such as The Customer Visit Plan Template in the segmentation chapter.

The third module's sections on The Start of the Product's Journey and the New Product Development Process are practical. The Business Case chapter and the Marketing Plan for the Product are well-organized and applicable.

The fourth module, Continuing the Product Journey: Post-Launch Product Management, considers what happens after the product is in the market. Haines offers auditing techniques after the launch, as well as a logical way to 'run the business of the product'. These tools enable re-strategizing, re-planning, and overall financial and market optimization. The chapter on Life Cycle Product Portfolio Management considers products as investments, and efficient ways to evaluate how products contribute to the business, across individual life cycles. Haines also offers practical guidance for product discontinuation.

The end of each chapter includes a section called Raise Your Product Management Experience Quotient, offering helpful tips and tools for product mangers. The book is easy-to-read, accessible, and well-organized. This is a worthwhile reference for anyone in product management or product marketing.
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