Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Review

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) ReviewHoltz and Havens put together the business book I've been hoping for. The premise of this groundbreaking business-strategy book is that companies need to be more forthcoming with information about the internal workings of their business. There are three "publics" that a business deals with, according to this book: external (the public), internal (employees) and investors.
From Enron to AIG, opacity in how executives make decisions has cost investors, employees and investors dearly, and the government is stepping up regulations to force companies to be more transparent. Holtz and Havens show that companies that have been transparent all along--with liberal employee-blog policies, social marketing policies and releasing what was once sensitive information (financials, research, opinions, and the handling of corporate mistakes and blunders)--have always fared better and retained the loyalty of their publics even in bad times.
There are concerns to being transparent. Some information is not for competitors' eyes, and some information cannot be legally exposed, especially in publicly traded companies. But the argument for releasing as much information as possible is put forth quite admirably.
By being transparent, a company becomes motivated by honesty, not greed. The employees have a better understanding if the bottom line, and investors feel more confident about the management decisions. A two-way conversation with the public means that a company is better positioned to compete.
The most important points that Holtz and Havens make are that corporate transparency is a legal, moral and competitive requirement, and that transparency among businesses is inevitable, that opacity is not only futile, but self-destructive.
I strongly recommend this book, with a rating of A+. Not only was I inspired by what Holtz and Havens wrote, I am moved to incorporate their ideas into the Flying Pen Press way of business.
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Overview

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Instant Income: Strategies That Bring in the Cash Review

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Instant Income: Strategies That Bring in the Cash ReviewIf you buy this book looking for ways to generate "instant" income, you will be disappointed. While there are some good ideas in the book, it is not a how to manual. Most of the ideas presented take both time and money to implement.
Having worked with hundreds of small business owners over a number of years, I found the section on intrapreneurship (an employee going into business with the owner)to be a little naive. My estimate would be well over 90% of owners of small businesses would be rather closed minded about the concept.
I found the book to be a good reminder of lots of things any business owner should at least think about. However the information was extremely general in nature. While there were some good points on most of the subjects covered, if you don't have the know how to implement them, you will either need to buy into Janet's coaching program or seek other expert advice.
Again it serves as a better reminder and check list than as a how to manual.
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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition Review

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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition ReviewMy thoughts on this bookBrand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition Overview

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Review

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) ReviewIf you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Overview

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