Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Review

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) ReviewHoltz and Havens put together the business book I've been hoping for. The premise of this groundbreaking business-strategy book is that companies need to be more forthcoming with information about the internal workings of their business. There are three "publics" that a business deals with, according to this book: external (the public), internal (employees) and investors.
From Enron to AIG, opacity in how executives make decisions has cost investors, employees and investors dearly, and the government is stepping up regulations to force companies to be more transparent. Holtz and Havens show that companies that have been transparent all along--with liberal employee-blog policies, social marketing policies and releasing what was once sensitive information (financials, research, opinions, and the handling of corporate mistakes and blunders)--have always fared better and retained the loyalty of their publics even in bad times.
There are concerns to being transparent. Some information is not for competitors' eyes, and some information cannot be legally exposed, especially in publicly traded companies. But the argument for releasing as much information as possible is put forth quite admirably.
By being transparent, a company becomes motivated by honesty, not greed. The employees have a better understanding if the bottom line, and investors feel more confident about the management decisions. A two-way conversation with the public means that a company is better positioned to compete.
The most important points that Holtz and Havens make are that corporate transparency is a legal, moral and competitive requirement, and that transparency among businesses is inevitable, that opacity is not only futile, but self-destructive.
I strongly recommend this book, with a rating of A+. Not only was I inspired by what Holtz and Havens wrote, I am moved to incorporate their ideas into the Flying Pen Press way of business.
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Overview

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The Other 8 Hours: Maximize Your Free Time to Create New Wealth & Purpose Review

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The Other 8 Hours: Maximize Your Free Time to Create New Wealth & Purpose ReviewI'm pretty shocked at the generally high reviews of this book. While I found there to be some vaguely useful tips, in general it's pretty long winded and short on usable info. In particular the folksy story that started each chapter were useless. The frequent references to church and the bible are fairly annoying and borderline preachy. How is it that he manages to incorporate faith in almost every chapter of a book on how to maximize your time??
In short I would say that if it hasn't occurred to you that watching less television would be a good way to increase productivity in the other 8 hours of your day, then you could probably benefit from reading this book. If you're already somewhat analytical about how you're spending your time, then this book might be a waste of your time.
I'm giving it a star for some useful websites that could be helpful in starting a business, but even then his treatment of how business are started isn't particularly thorough. He frequently mentions angel investors vs. VC investors without describing the important differences between the two. Is the author assuming his audience who doesn't know video games are a time suck already aware of the differences in these two important funding sources for getting their business off the ground?? Throughout the book the author recommends putting together an e-book to test the waters for your business idea, and in the end this book reads like a bunch of 20 page e-books compiled in to a collection of tips, not a comprehensive study on time management.
DO NOT PAY FOR THIS BOOK. Get it from your local library. The small amount of useful information is not worth the space it will occupy on your bookshelf.The Other 8 Hours: Maximize Your Free Time to Create New Wealth & Purpose Overview

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Review

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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers ReviewPeople familiar with my reviews will know that I'm not much given to hyperbole, but on the occasion it is absolutely justified.
I've been a late recruit to the Blogosphere, but I'm now lapping up everything that I can find. One of the most fascinating things to someone who's taught neurology for years, is the way in which links are developing in almost exactly the same way as occurs in the developing brain, and the same principles apply in the Blogosphere, and in the brain of mature individuals as they learn new information.
This book starts with a quick overview of why blogging is becoming such an important part of our lives, and then we're off. We get straight into tons of practical advice.
Although I'm an admitted newbie, I think that even experienced users will likely find a lot to interest them here.
The book identifies eleven tips on how to Blog, with a nice section on each:
1.Get found easily
2.Read and comment on blogs before starting your own
3.Keep if simple and focused
4.Show passion
5.Demonstrate authority
6.Allow comments (Not everyone does, but the authors are quite right in saying that a good blog is a conversation)
7.Be accessible
8.Tell a compelling personal story
9."Be linky"
10.Build real world relationships
11.Use your referrer log
All of this is sage advice, and the book contains loads more.
By the way, it's also a fun read: so naturally, it is highly recommended!Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Overview

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Review

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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki ReviewAs you probably noticed, I'm the author of this book - so coming here and adding a review for my own book might seem like an odd thing to do. Not giving it five stars probably seems even odder, but let me explain. This book is all about why brands need to have a personality. It is about avoiding being faceless and finding a way to add more authenticity into marketing.
Reading a book description written by a publisher is a faceless way to describe a book. I wanted to give you more than that. For a more real inside look, you can see the "making of PNI" section on the official book website - at the full name of the book (Personality Not Included), followed by dot com. There you can see photos, illustrations, original manuscript copies and lots of other material that will give you an idea of what the book took to write - as well as download the full introduction to get a sense of what the book is about.
Of course, I'd love if you buy the book here. More importantly, you'll find all my contact information on that site because I really want to hear what you thought about it. And to answer the question about why only 4 stars ... it's because I think the book is pretty good, but whether or not it deserves the top rating is really up to you.Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Overview

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Review

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) ReviewIf you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Overview

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