Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series) Review

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series)
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The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series) ReviewThis book hits the nail on the head. It covers all topics of social media clearly and concisely. As the co-creator of a social media certificate program at a state university in New York I think I will use this book as a text for my next course. Thanks for writing this!The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Wiley and SAS Business Series) Overview

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The Female Brand: Using the Female Mindset to Succeed in Business Review

The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business ReviewThe Female Brand breathes fresh air into the literature on women and success making it a must read for women (and most men, too). I love the focus on empowerment - with many practical and concrete strategies and tactics you can do to empower your career and dispose of habits that take you nowhere. Smart women don't want to waste time on victim thinking - and there is none of that here. Rather, the author focuses on female aptitudes to leverage. Women are notoriously bad at self-promotion and asking for more money and responsibility. But if you don't promote yourself, who will? The book shows you options - ways to toot your own horn through using story and humor, for example, that can help women cross these hurdles. While we all have our own journey, The Female Brand will show you how to succeed in your journey on your terms - so you can be yourself, achieve what you desire and have fun in the process.The Female Brand: Using the Female Mindset to Succeed in Business Overview

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Review

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) ReviewHoltz and Havens put together the business book I've been hoping for. The premise of this groundbreaking business-strategy book is that companies need to be more forthcoming with information about the internal workings of their business. There are three "publics" that a business deals with, according to this book: external (the public), internal (employees) and investors.
From Enron to AIG, opacity in how executives make decisions has cost investors, employees and investors dearly, and the government is stepping up regulations to force companies to be more transparent. Holtz and Havens show that companies that have been transparent all along--with liberal employee-blog policies, social marketing policies and releasing what was once sensitive information (financials, research, opinions, and the handling of corporate mistakes and blunders)--have always fared better and retained the loyalty of their publics even in bad times.
There are concerns to being transparent. Some information is not for competitors' eyes, and some information cannot be legally exposed, especially in publicly traded companies. But the argument for releasing as much information as possible is put forth quite admirably.
By being transparent, a company becomes motivated by honesty, not greed. The employees have a better understanding if the bottom line, and investors feel more confident about the management decisions. A two-way conversation with the public means that a company is better positioned to compete.
The most important points that Holtz and Havens make are that corporate transparency is a legal, moral and competitive requirement, and that transparency among businesses is inevitable, that opacity is not only futile, but self-destructive.
I strongly recommend this book, with a rating of A+. Not only was I inspired by what Holtz and Havens wrote, I am moved to incorporate their ideas into the Flying Pen Press way of business.
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) Overview

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Writing for the Internet: A Guide to Real Communication in Virtual Space Review

Writing for the Internet: A Guide to Real Communication in Virtual Space
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Writing for the Internet: A Guide to Real Communication in Virtual Space ReviewFrom the earliest era of writing when the technology was making stylistic marks upon wet clay shards, through the invention of papyri scrolls and quill pens, to typewriters, to computer keyboards, to held-hand blackberries and the most recent mechanical advance in writing -- twittering, technology has impacted in how we communicate through the written word. That evolution, interestingly enough, has gone from the simple to the complex and now back to simple. Each technological development had its own demands imposed upon those who would write -- and the Internet is no exception. That's why "Writing for the Internet: A Guide to Real Communication in Virtual Space", the collaborative work of Craig Baehr and Bob Schaller, is so timely and highly recommended. Spanning a wide range of relevant issues, this thoroughly 'user friendly' introduction and instruction guide ranges from online publishing to blogging and everything in-between. Identifying and addressing the factors that make for good, effective, professional quality writing in a cyberspace medium, "Writing for the Internet" is an ideal classroom textbook, self-instruction manual, and a solid reference work for personal, academic, and community library Writing/Publishing reference collections and supplemental reading lists.Writing for the Internet: A Guide to Real Communication in Virtual Space Overview

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Everything I Know about Marketing I Learned From Google Review

Everything I Know about Marketing I Learned From Google
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Everything I Know about Marketing I Learned From Google ReviewI'm a huge fan of Malcolm Gladwell's books... I think I'm most inspired by his easily approachable writing style that exposes and explores big concepts in easily understood, and easily digestible terms, all while making sure the reader cracks a smile or a laugh at every page-turn.
I'm thrilled to have found another writer with that exact same style: Aaron Goldman. Goldman's book is a must for every early student of marketing, but even old dogs will find more than just a few new tricks here. Goldman has brought insights about Google's user approach that any humble webmaster or humble CMO (there aren't that many actually) can immediately begin to put into practice to correct their own confusing jumble of HTML madness. As marketers we try so hard to make sure that our users see everything we're about immediately upon arrival at our site, but the array of starbursts, auto-initiated audio & video, rich media silliness, and javascript fireworks only serves to complicate our message and leave the user even more bewildered about our value than when they first arrived.
Goldman articulates a simple model (one that easily fits into a lobe and a half of your frontal cortex) that will help you rarify and clarify your message so that consumers will finally "get" you. If you've struggled to divine the right words to sound your internal rallying cry, this book's for you. If you return to your company's website day after day and constantly wonder how to better array the information that's there, this book's for you. If you need a book to give your stuck-in-the-dark-ages CEO, this book's for you. It's not a "how-to book," however, so don't expect to improve your search rankings the moment you put the book down, but you will return to your desk with a renewed vision to strive for simplicity and clarity.
One of my favorite insights from Goldman's book is why Google makes the choices that they do in product development and release. I've read everything the WSJ has ever written about Google, but even I didn't consider the side benefits that Google realized by launching Google 411 and Google Voice. Apparently listening to accents and dialects from around the US and the world helps them improve their voice recognition software, and that to me is sheer genius. Look to the consumer to do your homework for you. The lesson here is that as a marketer you need to know what the secondary effect will be of any product you launch... how can you leverage the information you'll collect? Anyone with a website today needs to think about their strategy in accordance with the rules and guidelines Goldman has laid out.
You'll want to be sure you take full advantage of the [...] reader companion for a LOT more content. You'll find how-to info there, and a bunch of other soul-satisfying tips. Goldman lays out the theory and structure for Google-relevant marketing in the book, but walks you through step-by-step at the site.
This is a marketing text that every brand needs to consume to stay ahead.
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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Review

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning ReviewI must say that when asked to review Bob Gilbreath's book, The Next Evolution of Marketing, I was somewhat reluctant. Probably because I expected it to be yet another of those marketing potboilers lining the shelves of America's bookstores, either sporting such esoteric titles as The Twelve Immutable Marketing Secrets of the Kalahari Nomads, or words of wisdom from some gnarly old retired captain of industry, probably ghost written by his latest trophy wife.
Fortunately, Bob's book is neither. For a start, he isn't gnarly, he isn't even retired. He's still working at a large global digital ad agency, which he does rather obviously promote the crap out of at every opportunity. Remember Bob, push is passé. However, to his credit, when he does do this, he ties it in to a specific, provable benefit his company has brought to both client and consumer.
Described by other reviewers as the next step beyond "Permission Marketing," Bob's central thesis is that because customers are increasingly being bombarded with advertising messages which they are choosing to ignore, we now have to create "Marketing with Meaning." I wholeheartedly agree, but with one caveat... There is nothing new about this situation, customers have always been bombarded with marketing messages, it's just that now, the volume has exponentially increased and potential customers have many more ways to tune you out. Therefore, Bob's words acquire even more relevancy.
In the first half of the book, Bob gives many, many (way too many), examples and case studies of companies who have taken a different tack in marketing their products and services to existing and potential customers. All good worthwhile stuff, particularly as he shows the concrete results of their efforts rather than the usual BDA (Big Dumb Agency) soporific... "We increased brand awareness." Personally, I think the number of examples is overkill, but I am sure all the MBA's out there will lap it up and create hundreds and hundreds of Power Point slides from the information.
The second half is a guide to implementing Bob's "Marketing with Meaning" premise into a company's marketing program. As with all good ideas, this is in reality, simple and logical. Something most large organizations seem to have a problem grasping. Think Cisco with its 47 "Action Committees" each with dozens of middle managers. Then compare it Rockefeller's Standard Oil at the height of its power. He had eleven managers. Bob does an excellent job of boiling everything you need to know down into four succinct and meaningful steps. Bravo Bob, but you'll never get a job at Cisco.
If you are pressed for time, take Bob's advice in Chapter six... "Start at the end."
The final five chapters are solid gold. The whole book reminds me of famous dead ad man Howard Gossage, who said forty years ago... "People don't read advertising, they read what interests them. Sometimes, that's advertising."
The Next Evolution of Marketing, Has lots of good stuff, I highly recommend it.
Now go buy my last book. Cheers/George
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Review

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki ReviewAs you probably noticed, I'm the author of this book - so coming here and adding a review for my own book might seem like an odd thing to do. Not giving it five stars probably seems even odder, but let me explain. This book is all about why brands need to have a personality. It is about avoiding being faceless and finding a way to add more authenticity into marketing.
Reading a book description written by a publisher is a faceless way to describe a book. I wanted to give you more than that. For a more real inside look, you can see the "making of PNI" section on the official book website - at the full name of the book (Personality Not Included), followed by dot com. There you can see photos, illustrations, original manuscript copies and lots of other material that will give you an idea of what the book took to write - as well as download the full introduction to get a sense of what the book is about.
Of course, I'd love if you buy the book here. More importantly, you'll find all my contact information on that site because I really want to hear what you thought about it. And to answer the question about why only 4 stars ... it's because I think the book is pretty good, but whether or not it deserves the top rating is really up to you.Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki Overview

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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Review

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social ReviewIn case you've been living in a cave, Jay Baer and Amber Naslund have teamed up and published The NOW Revolution - 7 Shifts to Make Your Business Faster, Smarter, and More Social.
Their new book has been receiving rave reviews and I received a copy with the understanding that I would share my thoughts after reading it...
There is a high probability that this book will frustrate you.
Yes... frustrate you, but follow me here. Jay and Amber have decided to tackle the challenge businesses are facing to adjust to being social and not just doing social. For those of us in or around the "social" industry, we completely grasp this concept.
The NOW Revolution is organized into seven sections - the 7 shifts mentioned in the title. Each shift walks us through the process of becoming social, scalable and sustainable. There are action items, questions, summaries and plenty of additional documents linked via Microsoft Tag technology.
But, you're wondering why this book may frustrate you.
Most companies are not social.
Even the companies that do social.
Most companies have processes and organizational hierarchies that inhibit being social.
If you have a finger on the pulse of where you work... there is a good chance that reading an actionable guide of what you should or can do to infuse social into your business will lead you to the conclusion How the *$&^ am I going to make this happen?
Being a social company is not a fluffy thing. It isn't a trendy thing. It isn't creating cool content that is sharable. It is changing the entire culture of your organization and embracing the fact that there are TONS of things out of your control.
If this was an easy thing to do, we wouldn't need a book, guide, agency or consultant to help.
What will you get out of The NOW Revolution?
- Lots of ideas for things to do within the workplace
- A better understanding of scaling social
- What to look for and cultivate in employees to become more social
- How to handle real-time crises
- A more in-depth knowledge of what listening and monitoring really means
- Potentially frustrated, depressed or overwhelmed trying to make this happen
Again, I'd like to reinforce the fact that if this was easy... every company would be social. This book when read, understood and placed in the correct hands can be a catalyst to help you start the process of becoming social.
Who should read this?
- Ambitious, social savvy folks that don't mind overcoming adversity
- Executives who don't want to be years behind the curve (hint: you're already a few behind)
- Agencies and consultants that are tasked with improving or creating social strategies and business units
This book isn't a get rich quick scheme. It isn't a guide to monetize your blog. It isn't a direct aide to your personal brand. It isn't something one person can read and do themselves. However, this book is one that can be passed around to a few key folks and used as a guide to restructure, revamp, create or destroy business practices and processes.
The NOW Revolution is one of the better books I've seen to tackle the business and organizational challenges of social media and give you a roadmap to improve things.The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social Overview

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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) Review

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)
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Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) ReviewSteve Garfield has a national reputation as a videoblogging teacher. When I heard about his new book, I ordered two copies sight unseen. He is as effective a teacher in print as he is in person and online. This book is also very tightly written -- no excess words. That makes it easier to read and allows the author to pack in more content.
If this book comes out in an interactive version for the iPad, it may well be the gold standard for rich media books. Hats off to Steve Garfield for pulling this off. It's no easy feat to birth a book of this quality and usefulness.(And credit, too, to the folks at his publisher, John Wiley & Sons.)Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series) Overview

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Review

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) ReviewI should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.
Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free "safe" messaging.
I'm really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it's between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Overview

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Review

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) ReviewIf you're brand new to the world of Internet marketing and social media, this is the book for you. The authors cover the essential topics in clear prose that is quick and easy to read. For someone who already has Facebook and Twitter accounts and knows about Digg and other bookmarking sites and perhaps even has a blog already, there is probably not much here that you don't already know. I would assume given their business that the authors know much more indepth information than they shared in this first book; I hope they get around to writing a second one for people with more social media experience.Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Overview

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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers Review

The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers ReviewWhen I saw that Ray Poynter had written a book on social media research, I knew I had to get it. Having been a reader of his blog for some time, I know Ray is a true expert--someone with real word knowledge, not just academically interesting theories. His book did not disappoint me. In actuality the book also covers online research in general--defining and outlining the pros and cons of various methods. But for me, it is Part 3 on social media that really makes this book a stand out. He covers the expected topic of social network monitoring--from anecdotal blog monitoring to the use of more full service solutions (though he only lists a few by name, there are at least 10 significant providers at this time). But he also covers the broader aspects of social media research and discusses some of the sensitive topics such as privacy and ethical issues, and implications for the future of the research industry itself.
Some favorite sections:
Chapter 12 "Blog and Buzz mining"
Chapter 16 "Research Techniques and Approaches", which among other things covers the topic of DIY research and the questions of when to do research in-house vs using an outside agency.
Chapter 19 "Trends and Innovations" is a great overview of current 2010 topics--providing great context for anyone planning a market research budget/strategy.
Throughout, the book is very objective and presents a balanced view. Ray consistently points out both the opportunities and the risks associated with various research methods.The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers Overview

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Launch: How to Quickly Propel Your Business Beyond the Competition Review

Launch: How to Quickly Propel Your Business Beyond the Competition
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Launch: How to Quickly Propel Your Business Beyond the Competition ReviewI love books written by someone who has truly walked the path, and who generously shares the practical how-to steps for replicating their success, leaving nothing out. Mike Stelzner has done exactly that with Launch. He draws from his deep well of experience spanning a decade launching two very successful businesses and quickly becoming a leading authority in both.
Just take a look at the incredible success of SocialMediaExaminer.com - one of the top business blogs on the web today and the successful online Summits that Mike founded too. And, previous to making a huge mark in the social media arena, Mike was known as the King of White Papers.
Mike's teachings absolutely work - this book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world.Launch: How to Quickly Propel Your Business Beyond the Competition Overview

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