Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Review

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Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy ReviewAndrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable.Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Overview

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A Manager's Guide to Employment Law: How to Protect Your Company and Yourself Review

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A Manager's Guide to Employment Law: How to Protect Your Company and Yourself ReviewI was brand new to an upper level administration job. Immediately, there were personnel issues I never had to deal with before, leaving me lost. After reading this book, however, I feel much more comfortable with employment law. This book is an excellent introduction and one I still use as a reference. It may be too basic for employment lawyers and seasoned HR directors, but for everyone else I think it is perfect.A Manager's Guide to Employment Law: How to Protect Your Company and Yourself Overview

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Rescue Me How To Save Yourself (and Your Sanity) When Things Go Wrong Review

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Rescue Me How To Save Yourself (and Your Sanity) When Things Go Wrong ReviewAmazing insight written in a manner in which the reader could easily implement the tips immediately. Not a dry business resource!Rescue Me How To Save Yourself (and Your Sanity) When Things Go Wrong Overview

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Riches in Niches: How to Make It Big in a Small Market Review

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Riches in Niches: How to Make It Big in a Small Market Review
This is great book! At least that's what the author says about it. Funny thing is - I tend to agree with her. I liked this book a whole lot. I wish it had been written some 20 years ago when the author and I were both starting out in our careers. She says she was a public relations worker and I was a young CPA dabbling in the practice of law. What this book provides is a powerful marketing, PR, and self-promotion system for any wanta-be consultant, trainer, and/or coach to use to become the known expert in their field. Are you a CPA, attorney, CFP, PR consultant, life coach, executive coach, business coach, or whatever? If so, then this book is for you.
This book is not the first of its kind. Five others that I have read that predate this book are:
101 Ways to Promote Yourself (1997), ISBN: 0380785080
Million Dollar Consulting (2002), ISBN: 007138703X
Get Slightly Famous (2003), ISBN: 0972002111
How to Position Yourself as an Obvious Expert (2004), ISBN: 0972094164
From Entrepreneur to Infopreneur (2006), ISBN: 0470050866
All of these books are highly rated at Amazon, and the instant book is my favorite of them. I like the way Riches in Niches is outlined, written, and especially the numerous lists that are included. You will learn in this book that writing articles, Web pages, eBooklets, eBooks, booklets, and books is an important way to build your credibility and to get the word out about your specialty. You will learn that blogging and Web sites are important. And you will learn that public speaking, whether it be speeches, seminar presentations, workshops, or training sessions, is an important way to promote yourself. All of these things are ways to make money, too. Then there is also the organizations to join, and the networking to be done.
I recommend the reader get a copy of Aiming at Amazon (ISBN: 093849743X) to supplement the book's coverage on self publishing and Printondemand (POD). The advice on these subjects didn't seem to be the "latest and greatest" as I understand them to be. And it's not so hard to make your own audio CDs today if you get a USB microphone for your computer. Therefore the advice at page 178 in the book is not quite current today.
I would have liked the book more if the title had been different. I saw this book at the bookstore several months ago and didn't pull it from the shelf because it had the word "niche" in the title. In my humble opinion this book is not about "riches in niches." This book is not about focusing; it is about promoting. I think it would have been better titled if it had been named: (1) Get Slightly Famous, or (2) How to Position Yourself as an Obvious Expert. But then, those titles were already taken in 2007 when this book was published. Oh well. 5 stars!Riches in Niches: How to Make It Big in a Small Market Overview

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The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Review

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The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants ReviewAs a new small business owner, I've devoured several books written on the topic of starting a business. Most have a few good kernels of knowledge in them somewhere, but none are as consistently helpful as this book.
The author, Tom Gegax, has a great deal of personal experience starting and growing companies, most of which seem to be in the tire industry. If you're business is not merchandise-based, but service-based, this book is still very pertinent. Topics like vision and values are discussed, as well as some interesting marketing ideas. Adapting the information into a business plan for a Web company was easy and enjoyable.
Be prepared for Mr. Gegax's very zealous approach to business. It borders on fanatical at times. If you shy away from corporate structures due to their "you must believe" mindset, you'll flinch a few times while reading, but it's still excellent counsel.
From a tactile standpoint, this book is great. The binding is well constructed, and the print is slightly large and easy to read.
I cannot recommend this book enough if you're starting your own business. Double that recommendation if you own your own business and need a shot of inspiration.
I also recommend Joe Kennedy's Small Business Owner's Manual available on Amazon.The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Overview

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It's Your Biz: The Complete Guide to Becoming Your Own Boss Review

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It's Your Biz: The Complete Guide to Becoming Your Own Boss ReviewMore and more people, either by choice or circumstances, are starting their own businesses. Unfortunately far too many will fail. I believe that their failure will not be due to shortage of capital as is so often cited as the major reason but lack of specific knowledge about what it takes to start and successfully run a small business. Many of the failures which occur could be prevented by simply reading and following the sage advice provided in It's Your Biz.
Susan Wilson Solovic and Ellen Kadin have written an easy to read complete guide to starting and running your own business. The book covers everything from writing a business plan to sources of funding for your business. There is no MBA talk in the book. It is written in simple language which anyone can understand. There are plenty of real world examples to further illustrate many of the concepts presented in the book.
The book is divided into two parts. Part one covers "The real truth behind what it takes to succeed". If you start down the wrong path, it will be very difficult to recover. It is so important to have the proper mindset and pick a business which is right for you. This section gives you plenty of tips on how to make sure you are getting into the right business.
Part two covers "The strategic and tactical keys to business success". According to Ms. Solovic, the three cornerstones of your business are the 3 Ps - Purpose, Promise and Principles. You must get clear about your purpose - why you are in business, what's the Promise of the business and what Principles will you use to run the business.
Next come two very important parts which most people get wrong - marketing and people. There are some very excellent points about marketing your business. Unfortunately too many people start out focusing on the product/service and fail to realize the importance of marketing. They never learn to separate the business from the deliverables. The chapter on people is also excellent. Again, this is a problem for most new business owners. They mess this up and it becomes extremely expensive.
There is also so good information on the legal and accounting issues which all new businesses must address. The authors also give some good advice on location, pricing models - do not under any circumstances base your business model on being the lowest price in your field.
There is a wealth of good solid information in this book. If you are in the process of starting your own business, this book will save you lots of time and money by pointing out the most common mistakes most new business owners make.
Starting a business is a real challenge. There is so much more to starting a business than simply delivering on your product/service. Learn from someone who has been down the road before you. You will get some excellent advice based on real world experience.
A great resource for those in the early stages of their journey to a owning and running a successful small business.
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Double Double: How to Double Your Revenue and Profit in 3 Years or Less Review

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Double Double: How to Double Your Revenue and Profit in 3 Years or Less ReviewWOW! Hard to believe I'm the only one who didn't give this book 5 stars.
The book is not a How To ... like the subtitle suggests. It does have some useful ideas about various aspects of business (vision, communication, hiring, metrics), though none of them are ground breaking. But what disappointed was the lack of a coherent process as the title indicated. His only process is to create a vision for where your company should be in 3 years then start working on all these other aspects - but he doesn't give any way to prioritize or structure the process. I suspect he does this better in his one-on-one consulting which this book seems designed to promote.
In addition, most of the advice seems to be geared toward small companies - ie those without an HR person - despite his stories of coaching at very large companies.
The marketing and PR sections also seem slanted toward consumer oriented companies rather than B2B.
He relies heavily on his experience with 1-800-GOTJUNK and College Pro Painters. The latter company is not that well regarded in my experience and I thought the former company was until I read a piece in this book where revenue fell because they ran out of franchises to sell. It occurs to me that a franchise company that makes most of it's money from selling franchises rather than the royalty of selling products or services is probably asking to be a flash in the pan. Good thing Herold got out when he did.
You'll probably get some good ideas reading this book - but if you read a lot of business books you'll have seen many (maybe all) of the ideas in other places. Just don't expect it to be a step by step recipe.Double Double: How to Double Your Revenue and Profit in 3 Years or Less Overview

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Launch: How to Quickly Propel Your Business Beyond the Competition Review

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Launch: How to Quickly Propel Your Business Beyond the Competition ReviewI love books written by someone who has truly walked the path, and who generously shares the practical how-to steps for replicating their success, leaving nothing out. Mike Stelzner has done exactly that with Launch. He draws from his deep well of experience spanning a decade launching two very successful businesses and quickly becoming a leading authority in both.
Just take a look at the incredible success of SocialMediaExaminer.com - one of the top business blogs on the web today and the successful online Summits that Mike founded too. And, previous to making a huge mark in the social media arena, Mike was known as the King of White Papers.
Mike's teachings absolutely work - this book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world.Launch: How to Quickly Propel Your Business Beyond the Competition Overview

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