The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Review

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The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants ReviewAs a new small business owner, I've devoured several books written on the topic of starting a business. Most have a few good kernels of knowledge in them somewhere, but none are as consistently helpful as this book.
The author, Tom Gegax, has a great deal of personal experience starting and growing companies, most of which seem to be in the tire industry. If you're business is not merchandise-based, but service-based, this book is still very pertinent. Topics like vision and values are discussed, as well as some interesting marketing ideas. Adapting the information into a business plan for a Web company was easy and enjoyable.
Be prepared for Mr. Gegax's very zealous approach to business. It borders on fanatical at times. If you shy away from corporate structures due to their "you must believe" mindset, you'll flinch a few times while reading, but it's still excellent counsel.
From a tactile standpoint, this book is great. The binding is well constructed, and the print is slightly large and easy to read.
I cannot recommend this book enough if you're starting your own business. Double that recommendation if you own your own business and need a shot of inspiration.
I also recommend Joe Kennedy's Small Business Owner's Manual available on Amazon.The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants Overview

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